
Dr. Lior Zoref is a keynote speaker, researcher, and bestselling author connecting two forces reshaping how we think: collective intelligence and artificial intelligence. His talks explore how leaders and teams can combine human insight with AI to make better decisions, solve complex challenges, and discover possibilities they might otherwise miss.
Lior makes the audience part of the experience. Through live experiments and humor, he turns research into ideas people can apply. At TED, he brought a live ox onto the stage and invited the audience to demonstrate the wisdom of crowds. Today, he brings that same spirit of discovery to the audiance.
His speaking engagements include Google, Microsoft, Nike, LinkedIn, the MIT Media Lab, and the White House. He is the author of the bestselling book Mindsharing, translated into multiple languages.
Lior holds a PhD in crowdsourcing from Bar-Ilan University and spent fourteen years at Microsoft, most recently as Vice President of Marketing for Consumer and Online Services. He also founded Yesh Matsav, a nonprofit supporting at-risk youth. More about Dr. Lior Zoref on Wikipedia

WE are smarter than ME From the perspective of a leading intelligence researcher and former vice president of marketing at Microsoft, this talk inspires a new look at the future of intelligence, the ways we make difficult decisions in the era of collective and artificial intelligence. Motivating organizations to set big goals, think even bigger, and make their wildest dreams and most ambitious goals come true, Zoref’s inspirational talk outlines the ways individuals and global corporations can use new forms of intelligence to get ahead. If the old saying is true that two brains are better than one, mindsharing—and this talk from Dr. Zoref—show how to benefit from the power of fifty, five hundred, or even five thousand human and artificial brains.
Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions.
But few of us even come close to tapping the full potential of our online personal networks. This book offers proven guidelines for applying "mind sharing" in new ways. For instance, how a mother's Facebook update saved the life of a four-year-old boy, and how a manager used LinkedIn to create a year's worth of market research in less than a day.
Organization are using these techniques to innovate and problem-solve in record time. Mindsharing reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.