Dr. Lior Zoref is a researcher, founder, keynote speaker, advisor and author of the bestselling book, Mindsharing – the art of crowdsourcing everything. Mindsharing has been translated to many languages and was listed by Inc. Magazine as one of the best books for entrepreneur leaders, along with books by Richard Branson, Elon Musk and Tony Hsieh. Founder of "Yesh Matsav" , a nonprofit venture helping youth at risk.


Dr. Zoref gave a talk at TED in Long Beach California and has been invited to speak at some of the world’s most innovative organizations, including The White House, Nike, Google, MIT Media Lab, Microsoft and LinkedIn where he shared the stage with figures like Bill Gates, Al Gore, Jeff Bezos and more.


Dr. Zoref worked for fourteen years at Microsoft. His last role was vice president of marketing for consumer and online services. He earned his PhD in crowdsourcing from Bar-Ilan University. 

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WE are smarter than ME  From the perspective of a leading intelligence researcher and former vice president of marketing at Microsoft, this talk inspires a new look at the future of intelligence, the ways we make difficult decisions in the era of collective and artificial intelligence. Motivating organizations to set big goals, think even bigger, and make their wildest dreams and most ambitious goals come true, Zoref’s inspirational talk outlines the ways individuals and global corporations can use new forms of intelligence to get ahead. If the old saying is true that two brains are better than one, mindsharing—and this talk from Dr. Zoref—show how to benefit from the power of fifty, five hundred, or even five thousand human and artificial brains.


Washington D.C.

Barcelona, Spain

Washington DC

San Francisco

London, UK

Beijing, China

Shanghai, China

Chicago, IL

Las Vegas, NV

Mountain View, CA

Boston, MA

Boston, MA

Hong Kong

Boston, MA

Seoul, South Korea

The White House – Washington, D.C

Mountain View, CA

“An amazing keynote. We never had such great energy in an event”
Vahid Khamsi, Senior Vice President, SAP

“Your Keynote resonated well and received positive feedback from all corners of the world. I wish to express our gratitude and thank you for your openness and inspiration”.
Andres Trillo, Global VP, Human Resources, Limagrain – HM Clause

“Your talk was an absolute home run. We knew you would be a hit and you delivered! People appreciated how you took time to make your talk relevant and your availability beyond your keynote. You are a terrific mensch.”
Mark Gurvis, Executive Vice President, JFNA

“Your presentation was amazing. We were all talking about you after you left and how perfect your message was.”
Kristi Webb, President and CEO, North America, Element Fleet Management

“Your presentation at our 22nd annual CEO Summit was the best we ever had. It had everything we would want: an important moving message, a compelling personal story and a lasting impact.”  
Gary Shapiro, President and CEO, Consumer Technology Association

“At the Jaguar car launch event, Lior’s talk opened the audience eyes for a new way of seeing life. Personally, Lior’s talk opened my heart and most of all made me believe that dreams do come true.”

“Your talk at our management meeting was amazing. It’s amazing to see a speaker which prepares and makes such a meaningful connection with everyone.  Choosing you was the perfect choice”

“I used to think it was hard to match Malcolm Gladwell’s skill of presenting complex subjects easily, but Lior Zoref’s matches and at times exceeds it”
Vova Soroka

“In your pleasant, humble and humorous way, Lior walked us through his personal story while gifting us with key methods and technics of giving a presentation. I can already see the change and the step up of the team”

“Lior Zoref’s presentation to our regional Brand Leadership team was insightful, inspirational and mind opening. Highly recommended!”



Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions.

But few of us even come close to tapping the full potential of our online personal networks. This book offers proven guidelines for applying "mind sharing" in new ways. For instance, how a mother's Facebook update saved the life of a four-year-old boy, and how a manager used LinkedIn to create a year's worth of market research in less than a day.

Organization are using these techniques to innovate and problem-solve in record time. Mindsharing reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.

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I'm addicted to Chat GPT 4. Using AI and Chat GPT is fascinating and frightening. When I asked it for 15 facts about 'Lior Zoref’, most of the facts were correct. But then it started to hallucinate. It wrote: Lior Zoref is a professor at IDC university, he collaborated with James Surowiecki, and more. Well-phrased nonsense. Then I asked it to […] read more


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