Dr. Lior Zoref is a researcher, keynote speaker, advisor and author of the bestselling book, Mindsharing – the art of crowdsourcing everything. Mindsharing has been translated to many languages and was listed by Inc. Magazine as one of the best books for entrepreneur leaders, along with books by Richard Branson, Elon Musk and Tony Hsieh.


Dr. Zoref gave a talk at TED in Long Beach California and has been invited to speak at some of the world’s most innovative organizations, including The White House, Nike, Google, MIT Media Lab, Microsoft and LinkedIn where he shared the stage with figures like Bill Gates, Al Gore, Jeff Bezos and more.


Dr. Zoref worked for fourteen years at Microsoft. His last role was vice president of marketing for consumer and online services. He earned his PhD in crowdsourcing from Bar-Ilan University. 

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WE vs. ME Thinking 

From the perspective of a researcher, a former Vice President of marketing at Microsoft and a passionate speaker, this talk inspires a new look about the power of WE, a new perspective on leadership and innovation using our collective intelligence. This talk is interactive. You can bring a real Ox on stage or get ideas based on other experiments Lior held in the past here.

This talk inspires setting big goals, innovation and making dreams come true.


Washington DC

San Francisco

London, UK

Beijing, China

Shanghai, China

Chicago, IL

Las Vegas, NV

Mountain View, CA

Boston, MA

Boston, MA

Hong Kong

Boston, MA

Seoul, South Korea

The White House – Washington, D.C

Mountain View, CA

“At the Jaguar car launch event, Lior’s talk opened the audience eyes for a new way of seeing life. Personally, Lior’s talk opened my heart and most of all made me believe that dreams do come true.” Jaguar

“Your talk at our management meeting was amazing. It’s amazing to see a speaker which prepares and makes such a meaningful connection with everyone.  Choosing you was the perfect choice” KPMG

“I used to think it was hard to match Malcolm Gladwell’s skill of presenting complex subjects easily, but Lior Zoref’s matches and at times exceeds it” Vova Soroka

“Crowdsourcing is the base line of all sharing economy. Lior is doing outstanding job in providing the experience of how does it really work and the power of crowdsourcing” Uri Levin, Waze co-founder and former president

“Lior’s lecture was inspiring, empowering, and taught us that ‘the sky’s the limit’ is not just an empty phrase” Perion

“In your pleasant, humble and humorous way, Lior walked us through his personal story while gifting us with key methods and technics of giving a presentation. I can already see the change and the step up of the team” Kodak

“Your lecture was inspiring and powerful. All participants were magnetized!” Cisco

“Lior Zoref’s presentation to our regional Brand Leadership team was insightful, inspirational and mind opening. Highly recommended!” Nike



Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions.

But few of us even come close to tapping the full potential of our online personal networks. This book offers proven guidelines for applying "mind sharing" in new ways. For instance, how a mother's Facebook update saved the life of a four-year-old boy, and how a manager used LinkedIn to create a year's worth of market research in less than a day.

Organization are using these techniques to innovate and problem-solve in record time. Mindsharing reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.

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Earlier this month I traveled to Greece where I boarded a yacht and spent a week sailing in the Saronic Gulf as part of the Skipper trailing course. At one of the beautiful marinas I met a nice British couple who docked just beside us. They left their house, their family and their careers as they started sailing in their own boat. In the last 6 years […] read more


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