Dr. Lior Zoref is a researcher, keynote speaker, advisor and author of the bestselling book, Mindsharing – the art of crowdsourcing everything. Mindsharing has been translated to many languages and was listed by Inc. Magazine as one of the best books for entrepreneur leaders, along with books by Richard Branson, Elon Musk and Tony Hsieh.


Dr. Zoref gave a talk at TED in Long Beach California and has been invited to speak at some of the world’s most innovative organizations, including The White House, Nike, Google, MIT Media Lab, Microsoft and LinkedIn where he shared the stage with figures like Bill Gates, Al Gore, Jeff Bezos and more.


Dr. Zoref worked for fourteen years at Microsoft. His last role was vice president of marketing for consumer and online services. He earned his PhD in crowdsourcing from Bar-Ilan University. 

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WE are stronger than ME  Whether we need to make better business decisions, find innovative solutions to big challenges, or transform our lives, collective intelligence is the key to making quicker, wiser, more objective decisions. And when it comes to collective intelligence, Dr. Lior Zoref is the authority to turn to. In his fascinating and highly-engaging talks, Dr. Zoref looks at the ways organizations and individuals can draw on wisdom of crowds to create a greater output with less effort. He shares techniques major corporations are using now to innovate and problem-solve in record time—all by using the power of “we.” A passionate speaker, Zoref inspires a new look at the ways we think and make decisions in the era of social networks. He helps clients shed outdated methods and protocol to leapfrog the competition, and shares ways to “supercharge” thinking and making dreams come true by drawing on resources that already exist.


Washington D.C.

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“Your presentation at our 22nd annual CEO Summit was the best we ever had. It had everything we would want: an important moving message, a compelling personal story and a lasting impact.” Gary Shapiro, President and CEO, Consumer Technology Association

“At the Jaguar car launch event, Lior’s talk opened the audience eyes for a new way of seeing life. Personally, Lior’s talk opened my heart and most of all made me believe that dreams do come true.” Jaguar

“Your talk at our management meeting was amazing. It’s amazing to see a speaker which prepares and makes such a meaningful connection with everyone.  Choosing you was the perfect choice” KPMG

“I used to think it was hard to match Malcolm Gladwell’s skill of presenting complex subjects easily, but Lior Zoref’s matches and at times exceeds it” Vova Soroka

“Crowdsourcing is the base line of all sharing economy. Lior is doing outstanding job in providing the experience of how does it really work and the power of crowdsourcing” Uri Levin, Waze co-founder and former president

“In your pleasant, humble and humorous way, Lior walked us through his personal story while gifting us with key methods and technics of giving a presentation. I can already see the change and the step up of the team” Kodak

“Lior Zoref’s presentation to our regional Brand Leadership team was insightful, inspirational and mind opening. Highly recommended!” Nike



Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions.

But few of us even come close to tapping the full potential of our online personal networks. This book offers proven guidelines for applying "mind sharing" in new ways. For instance, how a mother's Facebook update saved the life of a four-year-old boy, and how a manager used LinkedIn to create a year's worth of market research in less than a day.

Organization are using these techniques to innovate and problem-solve in record time. Mindsharing reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.

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Whenever I travel for business or pleasure, I always look for nice places to see and eat. I use crowdsourcing to get to the best spots and eat the best food. Here's an example with screenshots on how I found an amazing small Japanese restaurant during my recent trip to DC:
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